Ok. The article's good, and it's a good argument for automating and mechanising every aspect of the production of quality goods in order to remove the possibility of error. But, first, 
We are not simply hedonic machines who thrive if supplied with things that tick certain boxes for sensory pleasure, aesthetic merit, and so on.
and second, look at every object in the header graphic. Every last one is perfect and a perfect example of Northern Italian style. Can we reduce all those to it's perfect expression via a similar level of podule automation?
http://www.aeonmagazine.com/being-human/julian-baggini-coffee-artisans/
via
http://new-aesthetic.tumblr.com/ where apparently Nespresso is another example of "The New Aesthetic".

Little known fact from the article. Heston Blumenthal's The Fat Duck restaurant serves Nespresso coffee after the meal. Really? Hasn't Heston  worked out how to deconstruct and then recreate the perfect coffee experience?
 Julian Baggini - The art of coffee »
Even the finest restaurants are serving coffee made with capsules. Have we completely lost faith in the human touch?

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