| We've been running for a couple of days now and one issue that's cropped up may be a serious flaw in Google's adsense program. If you run a website that sells a product or service and you've done a good job of optimising your site for Google, then it will appear high up in the list when searching for keywords about your industry. It's then quite likely that ads will appear on the search for those same keywords from your competitors. So far so good. If you then put the Adsense banner on your website, Google will use the same relevance criteria to put your compeititors ads into the list. Now you can ban ads from specific websites but this might be awkward if you're in a busy area and of course it will reduce your ad revenue. But still, placing ads for your competitors on your website is probably not what you had in mind! As for Ecademy, I'm still waiting for the ads to appear for Ryze, Friendster and Linkedin. Nothing yet. but we have had comments from people where that person's competitors ads appeared on their profile page. At least those profile pages were well written even the Google effect was not quite what we might have liked. I'm still thinking about what an appropriate approach to this might be. [from: JB Ecademy] |
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[ 25-Jun-03 11:10am ]
