Boing Boing: Steve Jobs (?): Apple discards information transmitted by iTunes

Shock Horror! Of course the problem here is that Apple did all this without telling anyone and without giving value back to the customer and without directly engaging them. What they should have done is to buy Last.FM and integrate it into iTMS. Not least because Last.FM are a lovely bunch of guys working out of a loft in the East End of London.

Yet another classic Cluetrain moment. Apple have an opportunity to build community and dialog around what people actually listen to in iTunes. And all they can think of to do is display advertising.

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[ 12-Jan-06 6:52pm ] [ , ]