| When I was at school, we did a business game course to try and get us to understand what manufacturing was all about. My group decided we were going to liquidate everything and go out of business. So in the last 3 rounds we stopped manufacturing anything. Our production costs went to zero, our warehousing costs wound down, while income remained the same. We didn't win but we came second for money in the bank. So what happens when the Music biz realises they are screwed and decides to go out in a blaze of glory and with money in the bank? The plan (as explained here before) is to digitise everything they've got in the archives that is mastered or at least in more or less final form. Put it all up on an AllofMp3.com style site where you can download it in your choice of encoding and with no DRM. Set the price at around 5 cents a song. And go for broke. See if they can get at least 1 billion downloads in a year. this would bring in huge amounts of money but it would also as a side effect flood the P2P networks with high quality, properly tagged MP3s with no DRM. So they'd be using their entire history as seed capital for whatever the next big idea is and in the process take down the whole current distribution chain of hardware CDs. Isn't a supernova better than going out with a whimper? |
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[ 19-Mar-05 6:00pm ] [ Music
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