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Beaulieu 2000
July 22-23

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Simon Evans writes:-

World Launch of the all-new Super Turbo Ecomobile at Beaulieu

Arnold Wagner will be launching a new 140Kw (186 hp eeeeek!) Eco at `Motorcycle World` on July 22nd & 23rd and has confirmed he will be bringing three machines over, including the all-new Super-Turbo and the single-seat Turbo-Mono.

For the first time a Press Day is scheduled away from the public days on Friday the 21st July and if any of you would like to attend on that day, please apply to me off-group.

Mark Crowson has agreed to bring the Quasar and should be riding it in the demonstration arena. Other `roofies` in the Show include the Honda Gyro Canopy, the C1, The Benelli Adiva (again, the first time it will have been seen in motion in the UK) and the `Bubble`.... a few Messerschmitt micro-cars have also been booked to appear. Mainstream press and TV are coming, with a select few from the bike press (we don't want or need grubby little oiks cluttering up the place) and we also have the opportunity to put the case for FFs to the All Parliamentary Motorcycle Group, who will also be `partying down` for the weekend.

So at long last this is it, and now you know what I've been working on for the last 12 months or more. This is where FFs crossover into the mainstream and stop being regarded as a humorous blind-alley of development, worthy only of chortles of derision by the motorcycle community. The new Eco will, quite simply, end the horsepower and top speed race among the motorcycle manufacturers once and for all. I predict 220mph plus, something a Hayabusa or ZX12R could only dream about, yet in a degree of comfort, safety and economy that crushes every existing motorcycle flat. This we all already know, but the World doesn't... Presented in a professional and cohesive manner to those who are in a position to influence purchasers in the future - i.e. a whole NEW market - linked and associated with more `cost-effective` products that offer many of the advantages of the FF layout in a price range that most can afford. I give you the FF/scooter market, and I make no apologies for calling it that.

My company is putting its money where my mouth is and Motion Promotion is producing the entire `Roofie` segment and assisting with publicity and promotion of the entirre Beaulieu show. If you always thought that `marketing` was something that involved fruit'n'veg and a stall, you are about to be surprised. OK, It ain't perfect, but it is a bloody good start and the end of the `garden shed` phase of FF development.

The BFF now needs to become more professional in their presentation so that they can take their place at table with the legislators as force for change.

Simon Evans Motion Promotion e-mail: snave@compuserve.com

Beaulieu
July 22-23, 2000